Synovus Lifeguides: when your life changes.

• Position: Single Print - Brief Article

Institution: Synovus Financial Corp., Columbus, Ga.

Assets: $25.9 billion; 40 affiliate banks

Agency: The Zimmerman Agency, Tallahassee, Fla.

This print ad was developed for use by the Synovus affiliate banks, located throughout the Southeastern United States. The purpose was to illustrate that each bank had developed a systematic process (Lifeguides) intended to find the best mix of financial products and services that match the stage of life the customer is currently in. The Lifeguides process uses age, household income, general demographics and...