Survey: link between clearly defined sense of purpose and strong financial performance.

• Position: Brief article

A new online survey by Deloitte finds that 68 percent of employees and 66 percent of executives believe that businesses are not doing enough to instill in their culture a sense of purpose aimed at making a positive impact on all stakeholders. Further, the survey identified many activities that contribute to creating this sense of purpose at work, including activities that make a positive impact on clients, employees, communities and society.

When asked what types of efforts they...