SURA: Supporting startups to spur disruptive innovations: DAVID BOJANINI: CEO, GRUPO SURA.

Author:Gutierrez, Santiago
Position:FINANCIAL SERVICES - Interview

Grupo SURA has more than 50,000 employees and 37 million customers throughout Latin j America. It stands out in the insurance and financial services industries. The holding is included in the Dow Jones Sustainability Index thanks to its good practices in economic, environmental and social matters. In this interview with Latin Trade, its CEO, David Bojanini, speaks about the company's strategies to continue growing and to stay ahead in its sector.

What must happen for private savings to increase in Latin America?

The most important thing is financial education because the vast majority of people are unaware of the essential aspects of their finances. When people have a financial education, they come to understand the importance of saving to boost their growth, achieve their goals and, above all, as a protection factor.

In what areas can insurance grow more in Latin America?

Insurance has not penetrated our markets enough, largely due to the lack of education in finance or insurance, but also because insurers must improve their ability to reach customers and demonstrate the benefits of insurance.

SURA, through SURA Ventures, has minority investments in several startups in Silicon Valley. What is the aim of that?

It is a very important strategy for us. SURA Ventures has given us access to many startups and companies that have developed disruptive innovations, and this allows us to have a much broader vision of the opportunities in different markets. These companies leverage knowledge and learning that otherwise would take a long time to acquire. We have experts in analytics, big data, the internet of things and artificial intelligence. Making alliances with companies that have already worked on these issues is to be a step ahead.

How much have you invested of the $145 million that you had planned for these kinds of minority purchases?


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