Sun cups.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF

David Lurie, former general manager of Boulder's St Julien Hotel, and brothers Rick and Neil Levine, a techie and a graphic designer respectively, jumped careers when they launched Seth Ellis Chocolatier in 2008.

After focusing on truffles, the trio fielded a request for peanut butter cups without the peanut butter and used sunflower seed butter instead. The gluten-free, nut-free result has been "a home run," Lurie says. "It became the pivot point of the company, and we've never looked back."

Sun Cups are available in four varieties (milk and dark chocolate...