Success story: Al Long Ford Inc.

Position:Technology - Brief Article
 
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Cars are on the menu at Al Long Ford Inc. in Warren--literally.

In August 2000, the dealership opened a 900-square-foot CyberCar Cafe where customers can listen to relaxing music, enjoy a pastry, sip a cup of cappuccino and, of course, shop for a car.

Using one of four computer terminals, visitors can research vehicles at the cafe's Website, www.cybercarcafe.com, or at any other online provider's site. Three Internet-dedicated sales representatives are on hand to answer questions.

Service customers are also welcome to visit the CyberCar Cafe, which cost owner Tarik Daoud $40,000 to build and equip. While they wait for their vehicles, they're encouraged to go online to check their personal e-mail, surf the Web or catch up on work.

Gary Marcicano, Al Long Ford's general manager, developed the CyberCafe concept in order...

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