SUBSTACK.

AuthorMangu-Ward, Katherine
PositionSOCIAL MEDIA

Andrew Sullivan made the jump from New York magazine. Matthew Yglesias bounced from Vox, a website he helped start. Glenn Greenwald noped out of The Intercept, which he also helped found. What has lured so many big names away from traditional media? Substack.

The company, which enables paid online newsletters, was founded in 2017; it is backed by Andreessen Horowitz, Y Combinator, and other investors known for glomming on to the next big online thing. Many veterans of the early blogosphere are attracted to Substack because they believe...

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