Study: content management needs more than technology.

• Position: INFO GOVERNANCE - Brief article

A new study revealed that most companies are dropping the ball when it comes to managing content enterprise-wide. Less than one-quarter of the participants in a study conducted by the APQC rated their content management practices as effective; 43% said their programs were minimally or not at all effective. Interestingly, the culprit was not the lack of technology. The vast majority said the biggest challenges were change management, organizational structure, and accountability.

"In short, employees weren't following processes in place to manage content or the organizations had not defined sufficient ownership models for the tools and approaches," according to the study conducted by APQC, a member-based association and proponent of best practices and business research.

These results prompted the benchmarking association to launch its second comprehensive best practices study. It focused on content management practices at five best-practice organizations and found that the one unifying characteristic was how attuned the content teams were to the needs of...