Student checking ad.

• Position: Print Single - Brief Article

Institution: Boone County National Bank, Columbia, Mo. Assets: $930 million; 15 locations Agency: Woodruff Communications Inc., Columbia, Mo. "With 20,000 students coming into town at the beginning of the school year, we needed a way to stand out from the 25 competitors going for the same target market," says Mary Wilkerson of Boone County National.

During the eight-week campaign, new accounts rose 28...