Strategy Research: Ayudando a las compañías a atraer a nuevos clientes.
Position | TT: Strategy Research: helping businesses to attract costumers. |
Para las compañías globales que hacen negocios con América Latina, las modernas metodologías de investigación de mercado son la herramienta que puede ayudarlas a destacarse en un ambiente competitivo. "Todas las compañías de productos de consumo están buscando el mismo mercado", señala Dick Tobin, presidente de Strategy Research Corp., de Miami. "La clave es utilizar la investigación de mercado de forma que puedan segmentar el mercado de consumo y convertir, atraer y mantener la mayor cantidad de clientes que puedan".
Con este propósito, la compañía de Tobin propinó recientemente un golpe a la competencia. Strategy Research, una filial integral de Market Facts, fue nombrada concesionaria exclusiva para América Latina de una tecnología de investigación de mercado llamada Conversion Model.
"Durante 25 años los investigadores han buscado formas de determinar si puede transferirse un consumidor de una marca a otra", expresa Tobin. "El Conversion Model nos ofrece el mejor método de segmentación. Ayuda a las compañías de productos al consumidor a mantener a sus clientes y atraer a otros de manera inteligente y eficiente".
Si bien las capacidades locales...
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