Strategy

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II. STRATEGY

When determining your trial strategy, it is important to define your objectives (compensatory or punitive damages, defeating the plaintiff's claim, controlling damages). In a jury trial, it is important to keep the audience in mind at all times. Juries decide cases from their gut, heart, and head. It is important to structure your trial presentation to emphasize the strengths of your case and de-emphasize the weaknesses without ignoring them. For example, if you have an inarticulate witness...

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