Strategic marketing for challenging times.

• Position: ABA Marketing Conference - American Bankers Association

September 14-16, 2003

Hyatt Regency Chicago, Chicago, H""

* Learn from successful practitioners how to build deposits, profits and market shares

* Meet your goals with ideas you can take back to your institution and implement immediately

* Uncover way to link your actions to your institution's strategic plan to retain and attract customers and continually built business

* Discover how to stay competitive with non-bank entities.

Develop a Marketing Strategy That Works.

In these changing times, challenges facing bank marketers are more daunting than ever. Non-bank competition, wavering customer loyalty, lack of time, economic volatility and an uncertain return on marketing investment affect you daily. Turn these challenges into opportunities by acquiring the necessary skills to smoothly navigate this changing and competitive environment. At the ABA Marketing Conference you will learn firsthand from successful bank marketing practitioners and leading industry experts the best practices and ideas that will help you achieve your bank's goals.

Delivering in-depth information and cutting-edge strategies, the ABA Marketing Conference will help you achieve your bank's strategic initiatives through innovative approaches. Addressing the key elements of marketing and sales, this conference will help you develop a newfound expertise through:

* Successful strategies for acquiring new customers and growing current customer relationships

* Tactics to stay ahead of non-bank competitors

* Cost-effective marketing plans

* Ways to obtain the best value from your advertising agency.

New This Year!

[S] Sales Track

Given the increased emphasis on sales in the bank marketer's role, we've developed a unique learning track for this year's conference. Each session is designed to help you understand the heightened relationship between marketing and sales.

Good News for CFMPs!

By attending the ABA Marketing Conference you will help satisfy your continuing education requirements for the new Certified Financial Marketing Professional (CFMP) designation, sponsored by the Institute of Certified Bankers. For more information regarding the CFMP designation visit www.aba.com/icbcertifications, or call 202-663-5092.

The ABA Guarantee

ABA guarantees that the ABA Marketing Conference will meet or exceed your expectations. If it does not, simply let us know in writing, and we'll refund your full registration fee -- no questions asked.

SUNDAY, SEPTEMBER 14

8:00 AM -- 6:00 PM

Registration

1:00 -- 2:30 PM

Opening General Session

More With Less, Faster With Fewer, and Better Than Ever!

Roxanne Emmerich, President,

The Emmerich Group, inc.

Almost every bank is dead wrong with their sales and marketing strategy! This is what Roxanne Emmerich found when she interviewed the CEOs of the top 100 performing banks (based on earnings and real growth) for her new book, Profit-Growth Banking: How to Master Seven Breakthrough Strategies of Top-Performing Banks.

Discover how you can do more with fewer resources, unify sales and marketing functions and understand the elements of a breakthrough marketing strategy that will allow you to attract more profit-rich accounts while spending less. If you can only attend one session this year, don't miss this session!

2:45 -- 5:00 PM

Workshops

Finding the Right Customers and Keeping Them: Taking Market Segmentation to the Next Level

Lance Kessler, President, Lance Kessler & Associates

This interactive workshop will teach you to focus your resources on new and existing customers with the greatest revenue potential. Using real world scenarios, you will learn a step-by-step process for identifying, addressing and generating higher levels of revenue from targeted customers.

Building Your Brand With a Limited Budget

Tom Hirshberger, President, Cross Financial Group

In this workshop, you will receive practical ideas and easy-to-use programs that make developing and implementing your marketing plan easier and more affordable.

How To Get More Press: Building a Credible Image With the Media

Suzanne Bates, President, CEO, Bates Communications, Inc.

Stop wasting your time writing press releases that end up in the trash. Attend this session and uncover ways to jump-start your public relations program with a fresh new approach that'will...