Strategic planning will be focus of ABA Marketing Conference, Sept. 22-24.

• Position: ABA Resources - American Bankers Association (ABA - Brief Article

Are you, as a marketer, helping to steer the future direction of your bank? Are you engaged in your financial institution's strategic planning?

If the answers to these questions are "No," you are in danger of being sidelined in the years ahead.

That's why this year's ABA Marketing Conference is built around the theme of "The Strategic Rote of Marketing." The conference will be held Sept. 22-24 at Loews Miami Beach Hotel, Miami.

"Identifying and employing effective and strategic marketing plans to support strategic initiatives for your bank is not only desirable in today's competitive environment, it is essential," observes Sandi Carlyon, marketing director of the Broadway National Bank, San Antonio, Texas. Carlyon is also co-chairman of the conference advisory board.

"Marketing is synonymous with strategy," says Peggy Hudson, senior vice president at American Trust and Savings Bank, Dubuque, Iowa. "This conference is focused on providing marketers in-depth information and resources to help them make valuable contributions to their bank's strategic initiatives." Hudson is the other co-chairman of the conference advisory board.

Some of the conference highlights:

* Keynote: Strategic Planning Overview with Dennis McQuistion.

* Keynote: Robert Hall on Customer Value Management

* Sales Management Bonus track.

* ABA Market Research results.

* Motivational speaker from the Walt Disney Co.

* Learn to juggle, really!

* Plus...