Stephen H. Rhinesmith, Ph.D Partner, CDR International.

• Author: Madden, Jim
• Position: Manage Your assets - Brief Article

Going global is not about where you do business but about how you do business. It is ultimately about the business of mindset and behavior change. The greatest mistake a company leader can make in globalizing operations is to assume that when a new strategy has been announced and a new structure has been created, the company has become "global." The real test of globalization is how you run the structure you have chosen. Going global requires leaders who follow through on a new global strategy and structure by establishing the corporate culture, training programs, incentive systems and information platforms that enable...