After 102 years, the New England Association of Circulation Executives (NEACE) has its first African American president. Warren C. Dews Jr., a Bronx, N.Y. native, was named president at the NEACE spring conference in May.
Dews began his career in media in 1993 working at what is now called The Journal News in White Plains, N.Y. as a telemarketer. Throughout his long career, Dews has been in charge of advertising, marketing, sales and operations. Most recently, he worked for New England Newspapers Inc. for nine years, where he served as vice president of circulation and vice president of audience development, sales and marketing, before leaving as chief consumer of sales and events officer in April. He is currently the chief operations officer of the National Press Institute for Audience Growth.
When asked what the biggest lesson he's learned so far in his career was, Dews said it's that "newspapers forgot who they really were." They have spent the last several years giving away their content, he explained.
'You can't give this away. Local newspapers should thrive because people need trusted news," he said. "People can get news anywhere, but is it trusted?"
Dews also told E&P that the industry must put money back into local journalism and a good way to do that is through events. "Be engaged with your community by being not just the place where they can get news and information, but the place where they can go to a nice concert or have a nice conversation about a topic--that's important to the community."