Online stations: part of Wells Fargo's strategy of 'anytime accessibility'.

• Position: Marketing News - Online banking service - Brief Article

Customers at Wells Fargo & Co. triple their online banking and bill-pay usage when an "online station" is installed in the local branch. The station is a digital data center that allows customers to access the Internet in order to enroll in online banking services. The stations are now located in virtually all of the bank's stores (branches) and have been termed one of the bank's most successful multichannel initiatives, according to Debra Rossi, the bank's executive vice president and general manager of merchant payment solutions.

The online station is just one example of how the bank tries to live up to the promise of "anywhere, anytime accessibility" that increases customer convenience across all channels, Rossi says. The bank claims that in May 1995, it was the first financial services company to launch Internet banking. That same year, it was the first to pioneer secure credit card transactions on the Internet for Virtual Vineyards, now known as wine.com.

Wells Fargo claims that it is the only bank that...