State Dept. draws lessons from 'Cola wars'.

• Position: WASHINGTON PULSE: NEWS FROM INSIDE THE BELTWAY

* Former Defense Secretary Donald Rumsfeld famously declared that the United States is badly losing the "war of ideas."

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According to James Glassman, undersecretary for public diplomacy at the State Department, the reason we're losing is poor marketing. He suggests that the struggle between Jihadism and Democracy is not unlike the advertising wars between Coke and Pepsi.

"Think of it this way...