Spreading the word: old and new marketing methods attract consumers.

AuthorMischel, Marie
PositionTechknowledge - Queen of Wraps

Whether it's stamped on a postcard, plastered across a truck or posted on the latest social media site, Utah's marketing companies offer unique solutions for companies to spread the word about their products and services. We profile three Utah-based marketing companies that are using vastly different techniques to reach consumers.

Queen of Wraps

Queen of Wraps' marketing strategy rides on trucks and vans with vehicle wraps and vinyl graphics.

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"With this type of marketing, you see something go down the road ... it's hard to avoid," says Heather Griffith Barber, national director of sales. "With wraps we get you noticed, create excitement and make you money."

The sister company to Visible Marketing, which Griffith Barber's brother started, offers large format printing. And about four years ago, Queen of Wraps became its own entity. Since then, "Business is booming," Griffith Barber says. "Especially in this economy, people are looking for ways to market [that gives them something tangible]. That's what makes these vehicle wraps so great. They're going to last three to five years and you can put them on any type of vehicle."

Griffith Barber acknowledges that "anyone can throw a wrap on," but not everyone can create a design that generates sales. "A lot of times what people think looks good might not necessarily work," she says. However, the graphic designers at Queen of Wraps can generate an effective design. Once a design is created, the vehicle is in the shop between 24 and 48 hours while the wrap is applied.

About 80 percent of the company's work is from referrals or repeat customers, Griffith Barber says. "What I think is driving that is the quality of our work. We're getting the repeat customers from four years ago who are upgrading their vehicles, replacing fleet vehicles or whatever, and they keep coming back with more and more vehicles."

Sendsations Power Marketing

The oldest and most traditional of the three companies profiled here, Sendsations Power Marketing has been helping its clients build relationships through postcards for 25 years.

"We were the ones who actually invented the recipe card in this format as an advertising tool," says Leslie Nelson, Sendsations' president.

The postcards contain something like a recipe or an inspirational quote, and each postcard is part of a 12-month campaign to keep a client's name in front of a customer. "The recipe postcards are our biggest seller because people don't...

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