Sports TV content biz prepares for busy game play.

Position::Focus on SPORTELMonaco

If MIPCOM participants get excited about drama, in Monte Carlo, just 37 km east of Cannes, SPORTELMonaco attendees get ecstatic about sports, especially in view of Brazil's 2014 World Cup and the upcoming 2016 Summer Olympics.

Though international TV rights to those events were sold long ago, the many TV programs related to those events--and the issues brought on by those events--are still important to SPORTEL attendees.

In March, SPORTEL organizers touched on these issues head-on with the second edition of SPORTELRio. And the SPORTELMonaco exhibition and conference, which will be held October 14-17, will include a presentation by FIFA, the international football governing body that organizes the World Cup.

But there are also other issues to be addressed, like the increasing costs of subscription television due to a growing number of sports channels. Reportedly, this year alone sports fees paid by U.S. subscription TV companies will increase by 12 percent to $17 billion. Subscribers who are not sports fans are likely to start cord-cutting, causing service companies to increase subscription fees, and thus igniting a vicious circle.

As usual SPORTELMonaco will have three parts--a market attended by decision makers across the sports content industry; a series of international conferences and expert panels, and the Golden Podium Awards Ceremony, which recognizes the best sports TV images of the year.

Some 90 exhibitors, a few coming from MIPCOM, will set up their booths on levels 0 and 1 of the Grimaldi Forum Convention Center in Monte Carlo.

The majority of attendees at SPORTEL are representatives from broadcast, television networks and cable companies. About 70 percent are from Europe; and North America has the second-largest contingent. According to organizers, the United Kingdom will also be well represented and Asia is growing. Confirmed exhibitors include Globo TV Sports, NBA, ESPN, BBC, RAI and Eurosport.

"I am happy to say that, at this time and compared to last year's registration at the same time, we are 10 percent above 2012. We expect to welcome at least 2,600 participants from all over the world," said Amparo Di Fede, general manager of SPORTELMonaco.



For the first time, Germany's DFL Sports Enterprises GmbH and SPORTEL have signed a long-term partnership, which will see DFL enhance the presence of its brand and content at the next three SPORTELMonaco markets.

This year, a special conference on Monday,...

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