AICPA sponsors Greatest Potential Impact on Practice Award.

The winners of the first Greatest Potential Impact on Practice Award for research in management accounting are Janek Ratnatunga, Norman Gray and Bala K. R. (Kashi) Balachandran. This new award, given by the American Accounting Association's Management Accounting Section and sponsored by the AICPA, Chartered Institute of Management Accountants (CIMA) and Society of Management Accountants of Canada (SMAC), recognizes academic papers considered to be most likely to have a significant impact on management accounting practice. The award was presented to the three winners for their research and work on the paper, "The Capability Economic Value of Intangible and Tangible Assets (CEVITA[TM]): The Valuation and Reporting of Strategic Capabilities," which was originally published in Management Accounting Research, CIMA's research journal.

The award-winning paper by Ratnatunga, Gray and Balachandran introduces the CEVITA[TM], a new technique for measuring and reporting the impact of tangible and intangible asset combinations on the value creation potential, or strategic capability of a business.

Ratnatunga has been a...