Spokelit.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF - Nite Iz Inc. developed SpokeLit - Brief article

SPOKELIT

A gadget that turns a bicycle's wheel into a psychedelic light show, the SpokeLit is the latest in a long line of innovative safety-and light-related accessories from Boulder's Nite Ize.

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"It provides active visibility rather than a passive reflector," said CEO Rick Case, noting that the SpokeLit gets its luminescence from energy-efficient LEDs in a number of different colors. "There's been phenomenal response."

The product, which easily mounts on a wheel's spokes and debuted this January, was conceived by Playhard, a Boulder-based concept company that designed...