SPIRITS IN THE PINES: A brewer moves beyond suds to offer cocktails in a can.

• Author: Phillips, Emilee

Since its 2014 founding, veteran-owned Southern Pines Brewing Co. has grown to become one of the state's largest craft-beer producers, and has added a second taproom in its Moore County hometown.

The brewery is led by Micah Niebauer, who co-founded the company after retiring from the U.S. Army's Special Forces unit. Now the sole owner, he's adding Southern Pines Spirits, which offers ready-to-drink canned cocktails.

RTDs, as they are called by insiders, are the fastest-growing alcohol category nationally with supplier revenue gaining 42% to reach $1.6 billion in 2021, according to the Distilled Spirits Council of the U.S. Convenience is a key factor: People don't have to invest as much to mix their own cocktails and they can drink one wherever they are. A 4-pack sells for $15.95.

The Southern Pines brewery's goal is to foster community "and we do that through continuously reimagining the craft beverage and hospitality experience," Niebauer says. "Why not keep evolving, and using the equipment and talented people that we have to enter into new market sectors?"

A few N.C. brewers share that enthusiasm. In 2018, Raleigh brewery Lonerider released a bourbon whiskey finished in sherry casks. A year later, the brewery debuted its "Whiskey Mule" RTD cocktail. It is now available at many bars, restaurants and most ABC stores statewide.

"Our sales have been steadily increasing each year since its launch. One good thing about the pandemic, people gravitated toward things like canned cocktails," says Derek Tenbusch, vice president of marketing for Lonerider. Lonerider has five tasting locations.

Canned cocktails have been on Niebauer's radar since November 2021, when he heard that North Carolina lawmakers might allow their distribution beyond ABC stores and into supermarkets. That restriction remains in place, but Southern...