SPIREMEDIA'S DOT.COM QUEST.

• Author: Alexander, Delonzo

Style and attitude are their name and designing websites is their game.

SpireMedia is a Denver-based web design firm that designs and develops e-business websites, including branding, logo design, business strategy and more. It targets mostly middle-tier and start-up dot.com companies.

To date, SpireMedia (www.spiremedia.com) has developed about 50 e-business websites, a Who's Who list of dot.coms: eBags, Rhythms NetConnections, Bid4Vacations, Why.com, KickStart, Exactis (which 24/7 Media Inc. in February agreed to purchase) and Vstream (now Evoke). A recent addition: Worldwide Pants, a production company owned by David Letterman. The site (www.WPsuperstore.com) is designed to sell and showcase merchandise from Worldwide Pants and its productions: The Late Show with David Letterman, the Late Late Show with Craig Kilborn, Everybody Loves Raymond and Team Rahal.

Letterman was looking for "an agency that would fit the creative model of...