Spinning The Law.

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Spinning the Law

By Kendall Coffey

"When attorneys spin, it's about trying to win. And yet, there's much more to it," says Kendall Coffey, former U.S. attorney and legal counsel for the family of young Cuban refugee Elian Gonzalez. In his book, Spinning the Law: Trying Cases in the Court of Public Opinion, Coffey offers a behind-the-scenes analysis of media strategies in major courtroom battles. As he reveals, publicity, press conferences, television interviews, carefully orchestrated Internet exposure, and other PR tactics have become an integral part of the legal art of convincing jurors, judges, and members of the reputation-making public of a defendant's innocence or guilt.

Coffey explains how the O.J...