Are you spending your marketing Dollars in the right place?

• Position: ABA Resources - American Bankers Association - Brief Article

The latest edition of the "ABA Bank Marketing Survey" is now available for purchase. The 120-page survey lists the average amount of marketing expenditures of banks in different categories of asset size and retail market type. The information is based on surveys conducted with 189 respondent banks between March and June 2002.

Financial institutions find the report useful to determine how much banks of comparable...