Special discount offered to ABA members for PFM solution from Geezeo.

• Position: AROUND THE ABA - Personal Financial Management

GEEZEO, A PROVIDER OF WHITE-LABEL PERSONAL FINANCIAL MANAGEMENT (PFM) SERVICES for financial institutions, is making a special offer to ABA member banks.

From now through Aug. 31, ABA member banks can receive a PFM platform at 20 percent off the one-time implementation fee and the first three months of service at no charge (with a signed agreement of 48 months or more). Banks purchasing both the consumer as well as the business financial management platforms receive an additional 10 percent off the one-time implementation fee--for a total of 30 percent off the one-time implementation fee.

Geezeo notes that PFM has moved beyond budgeting to become a tool for driving revenue growth through the digital banking channel. PFM that is integrated with the financial institution's online banking platform offers the potential for providing...