Spawn.

• Author: Gallion, Mari
• Position: INSIDE ALASKA BUSINESS

In a seismic announcement by a household name in advertising, the Nerland Agency will now conduct business as Spawn.

A two-time recipient of Outside Magazine's Best Places to Work in America honor, Spawn will enter its third generation as an agency in Alaska, beginning in 1975 as Mystrom Beck, and operating as Nerland Agency since 1991. In 2005, Nerland became employee owned under an Employee Stock Ownership Plan.

The firm will continue to provide brand strategy, design...