Southern Tide enters partnership for coastal conservation.

 
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Southern Tide, a Greenville-based apparel brand with a coastal theme, has a new partnership with non-profit marine conservation and research organization Beneath the Waves.

The collaboration makes Southern Tides the official apparel partner for Beneath the Waves, according to a news release.

Beneath the Waves' mission is to improve coastal sustainability and ocean health. The partnership will focus on research along the Atlantic coast, with a goal of creating change for oceans and inspiring conservation through content development and immersive research activities, according to the news release.

Southern Tide has launched a collaboration apparel collection for the occasion, with plans to introduce a more extensive collection next year. A portion of the sales will support the partnership's cause, the release said.

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