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Apple's 1984 commercial for the Macintosh was hailed as groundbreaking advertising, but it can't touch the notorious "Daisy ad" of 20 years earlier, which darkly intimated that voting for Barry Goldwater invited nuclear Armageddon. In fact, campaign advertising, from high drama to high camp, may be the best thing to come out of the American political system. Who can forget George Bush I's Willie Horton spot, or Reagan's "Bear...

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