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• Author: Hershberger, Tara

4. In social media, the best measure of loyalty and influence is:

   1. Likes.

   2. Followers.

   3. Subscribers.

   4. interaction rates.

5. Your best social media advocates are:

   1. Friends.

   2. Followers.

   3. Employees.

   4. Likes.

6. The best use of social media is to:

   1. Build relationships.

   2. Promote your bank.

   3. Sell financial products and services.

   4. Accumulate as many friends or followers as possible.