Some helpful books that every banker should read.

• Author: Hubbard, Jack
• Position: SALES DEVELOPMENT - Recommended readings

CHASE AND GAVIN, my 5-year old grand twins, love to play follow the leader. The game allows them to take turns being in charge (Chase really likes that) and forces them to think creatively on their feet.

More than any time in our history, bank leaders must seek out and utilize resources to help maximize profits, foster greater internal collaboration and optimize the customer experience. For future columns on ABA Bank Marketing.com, I will delve into books, blogs, people and companies that lead in their respective disciplines.

Space and time won't allow for an exhaustive list, and there are likely others you are already employing. As we quickly approach 2016, however, there's no time like the present to share some ideas to help us all move to the next cultural level.

Books to consider

"The Challenger Customer" hit shelves last month. Authored by Brent Adamson, Matt...