E-communications solution extends bank's e-newsletters to smartphones.

• Position: NEW PRODUCTS

A TRACKABLE MOBILE FEATURE has been added to Bank Adviser, the e-newsletter designed exclusively for banks by IMN, Waltham, Mass.

The capability enables banks to consistently access and engage customers that are on-the-go with Bank Adviser e-newsletter content; e-newsletters are automatically formatted for customers to view through their smartphones while also giving them the ability to directly contact the bank with the click of a button. Bank Adviser's mobile capability capitalizes on customers' increasing reliance on smartphones to obtain news and...