Software product of the year: Orchestr8's AlchemyGrid.

• Author: Turner, Elliot
• Position: [INVENTORS SHOWCASE]

"We provide infrastructure to content owners and e-commerce websites," says Elliot Turner, founder and CEO of Denver-based Orchestr8. "We provide the ability to extract relevancy from your data."

An example: A reader on a newspaper's website has a sidebar of links to suggested related articles. Orchestr8's AlchemyGrid makes such suggestions with an artificial intelligence that digs deeper than mere keywords.

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Turner describes Orchestr8's technology as much more targeted than Google AdWords, which he says takes a "very naive" keyword-based approach.

"We've built a statistical language model. Basically, (the computer) starts to learn the structure of English text," he says. "This enables content owners to present content on the Web in a more relevant fashion." For e-commerce sites, AlchemyGrid "can automatically convert your catalog into highly targeted contextual advertisements."

Turner sees relevancy on the Web as an accelerating trend. "Our view is, as relevancy increases on the Internet, we're going to move past the naive keyword-based approach. I believe there's a tipping point in terms of relevance."

AlchemyGrid is currently undergoing pre-launch beta testing with a number of partners and customers, Turner says, and about 15 person-years have gone into its half-million lines of code to date. The plan calls for an official launch this month utilizing a...