State CPA societies to run print ads intended to help restore investor confidence.

• Position: AICPA

As a follow-up to the successful "Each Day, Every Day" print ad that the AICPA and state CPA societies ran last spring, three new print ads have been developed and distributed to the states for their use in local media. States may choose to run one or more of the ads, which also may be converted into one-minute radio spots if that format is deemed more effective in that state.

The ads are titled "No," "Count On Us" and "Forward." The "Forward" ad is featured at right. All three ads are similar in that they relate to the CPA profession's commitment to restoring public confidence and trust in the profession itself.

State societies requested these ads...