Social Media For Lawyers: The Next Frontier.

Social Media for Lawyers: The Next Frontier

By Carolyn Elefant and Nicole Black

Online interaction is now commonplace and essential to conducting business. Networking sites like Facebook, LinkedIn, and Twitter are becoming mainstream, and law firms are seeking to connect and interact with potential clients through these means. Before lawyers and law firms begin to utilize social media, they need to understand basic rules of online conduct.

Social Media for Lawyers: The Next Frontier, a guide by the American Bar Association Law Practice Management Section, provides a practical, goal-focused approach to using social media in a law practice that will enable lawyers to identify social media platforms and tools that fit their practice and to implement them easily, efficiently, and ethically. Carolyn Elefant, creator of MyShingle.com and author of Solo by Choice, and Nicole Black, blogger and founder of lawtechTalk.com, offer practical ad vice and ethical wisdom to attorneys entering the social media world.

The authors begin...