Social media as a crisis management resource?

• Position: News

According to a recent PwC survey, 57 percent or respondents do not officially use social media as a crisis management resource. For companies that have begun integrating social media into their crisis management efforts--Facebook and Twitter are cited the most often--not all are seeing improvement in their capabilities. Nearly 40 percent of survey respondents are modestly leveraging it as a tool, but not necessarily seeing improvements in their...