SOCIAL IMPACT DONE BETTER: SALESFORCE AND UNITED WAY TEAM UP TO CHANGE CORPORATE GIVING.

AuthorStowe, Jerilyn
PositionSILICON SLOPES

United Way of Salt Lake has been collaborating with organizations, small businesses and large corporations to help facilitate easy ways for employees to give back to the community since the 1940s. Companies have generously allowed employees to give donations of both time and money by partnering with United Way to host "workplace campaigns."

These workplace campaigns have fostered organizational team building while educating tens of thousands of Utahns about the needs in our communities and the impact individuals can make through their giving. Thousands of hours of volunteer service and millions of dollars have been donated through these campaigns, helping to build a culture of compassion and giving back along the Wasatch Front.

THE NEW PHILANTHROPIC MARKETPLACE

Over the last decade, there has been a dramatic shift in how employees connect, interact and give back. Digital platforms, social media and global issues and needs have become an important part of the philanthropic landscape. Employees want options and flexibility in choosing how they give their time and money to help important causes they care about. In response, corporations are successfully aligning their business and philanthropic missions to create a corporate culture that encourages giving back.

These savvy organizations understand such a shift increases employee retention and engagement. It's imperative that the business sector engage in philanthropic endeavors, which build more cohesive and inclusive communities where all people have the same opportunities to live their best lives.

INTRODUCING SALESFORCE PHILANTHROPY CLOUD--POWERED BY UNITED WAY

In response to this changing landscape, and building upon more than 70 years of experience serving as philanthropic advisors, United Ways in 34 communities across the country, including United Way of Salt Lake, have teamed up with Salesforce.org to launch the Philanthropy Cloud. United Way is the world's leader in workplace philanthropy, serving more than 115,000 workplace campaigns that reach more than 47.5 million employees across the country. Salesforce Philanthropy Cloud will let companies tap into the combined power of both Salesforce and United Way to connect with local giving opportunities, volunteer options, campaigns and bigger movements such as the UN Sustainable Development Goals in order to drive personalized social impact.

BEYOND CHARITABLE GIVING

With Philanthropy Cloud, you can find, learn about and support causes in a...

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