Social Enterprise, Corporate Objectives, and the Corporate Governance Narrative

Published date01 June 2015
Date01 June 2015
DOIhttp://doi.org/10.1111/ablj.12045
Social Enterprise, Corporate
Objectives, and the Corporate
Governance Narrative
Justin Blount* and Patricia Nunley**
INTRODUCTION
Throughout history, both practitioners and academics, in fields such as
business, law, and economics, have debated various aspects of the corpo-
rate entity, such as why corporations exist, the proper objective of the
corporation, and the structure of corporate law in the United States.
While this debate is well established, a more recent corporate entity
development is the rise of the “social enterprise.” While there is no con-
sensus definition of this term, we believe that it is best understood, for
purposes of legal analysis, as “an organization that utilizes an earned
income strategy to accomplish a primary organizational mission of creat-
ing value for one or more stakeholders besides the organizations’ share-
holders or owners.”
1
In practice, this means that social enterprises are
organizations that have a primary objective of creating value for some
constituent other than the shareholders (i.e., their primary objective is
not maximization of shareholder wealth), but they pursue this objective
*Assistant Professor of Business Law in the Rusche College of Business at Stephen F. Aus-
tin State University in Nacogdoches, Texas.
**Associate Professor in the Hankamer School of Business at Baylor University in Waco,
Texas.
1
Justin Blount & Patricia Nunley, What Is a “Social” Business and Why Does the Answer Mat-
ter?,8B
ROOK.J.CORP.FIN.&COM. L. 278, 303–04 (2014)(citing Felipe M. Santos, A Positive
Theory of Social Entrepreneurship, 111 J. BUS.ETHICS 335, 341 (2012)).
V
C2015 The Authors
American Business Law Journal V
C2015 Academy of Legal Studies in Business
201
American Business Law Journal
Volume 52, Issue 2, 201–254, Summer 2015
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through a traditional business-like strategy of earning income, rather
than relying solely on others’ benevolence.
For example, the company d.light design, Inc. (d.light), is organized
as a for-profit corporation but describes itself as “a for-profit social
enterprise whose purpose is to create new freedoms for customers with-
out access to reliable power so they can enjoy a brighter future.”
2
D.light furthers this mission by selling affordable solar powered lanterns
in the developing world to replace more dangerous and less effective
kerosene lanterns.
3
D.light does seek to generate a profit, but the pri-
mary reason for generating this profit is to further its mission of provid-
ing light to these developing areas, not to generate significant wealth
for its shareholders.
4
Advocates of social enterprise have referred to the social enterprise
movement as a “New Enlightenment” in solving societal problems
5
and
as a new “Fourth Sector” of society.
6
Social enterprise advocates also
engage in the corporate governance debate because many have argued
that, since social enterprises appear to adopt aspects of both for-profit
and not-for-profit entities, the development of new “hybrid” entity
structures is necessary to accommodate their needs.
7
Others have
2
See Who We Are, D.LIGHT DESIGN, http://www.dlightdesign.com/who-we-are/ (last visited
Apr. 19, 2014).
3
Id.
4
Id.
5
David Bornstein, The Rise of the Social Entrepreneur, N.Y. TIMES OPINIONATOR BLOG (Nov.
13, 2012, 9:30PM), http://opinionator.blogs.nytimes.com/2012/11/13/the-rise-of-social-
entrepreneur/.
6
See HEERAD SABETI &THE FOURTH SECTOR NETWORK CONCEPT WORKING GROUP,THE EMERG-
ING FOURTH SECTOR:EXECUTIVE SUMMARY 2–3 (2009), available at http://www.aspeninstitute.
org/sites/default/files/content/docs/pubs/4th%20sector%20paper%20-%20exec%20summar-
y%20FINAL.pdf (describing the current three organization sectors of society as business,
government, and nonprofit, and stating that hybrid organizations acting as social enter-
prises are the new fourth sector).
7
See, e.g., J. Haskell Murray & Edward I. Hwang, Purpose with Profit: Governance, Enforce-
ment, Capital-Raising and Capital Locking in Low-Profit Limited Liability Companies,66U.M
IAMI
L. REV. 1, 7 (2011) (discussing the “Low Profit Limited Liability Corporation,” a hybrid
entity designed to attract private foundation funds); William H. Clark, Jr. & Elizabeth K.
Babson, How Benefit Corporations are Redefining the Purpose of Business Corporations,38W
M.
MITCHELL L. REV. 817, 818 (2012) (noting that at the time of its publishing, seven states
had passed legislation allowing the formation of “benefit corporations,” and five other
202 Vol. 52 / American Business Law Journal
argued that new entity structures are not necessary because existing cor-
porate law is sufficiently flexible to accommodate the needs of social
enterprises.
8
Due to the flexibility afforded by the business judgment
rule, the prevailing corporate objective of shareholder wealth maximiza-
tion does not act as a significant constraint on any company wishing to
pursue a strategy that focuses on creating value for nonshareholder
stakeholders.
9
Additionally, those desiring to operate a social enterprise
are free to draft certificates of incorporation that specifically set forth a
corporate objective different from the generally accepted corporate
objective of the maximization of shareholder wealth.
10
Despite these
arguments, we acknowledge a popular perception still exists that for-
profit corporations cannot lawfully pursue any objective other than the
maximization of shareholder wealth.
11
Thus, we have previously posited
that rather than advocating for the creation of new business entity
forms, proponents of social enterprise should pursue a more nuanced
approach to changing corporate law—one that focuses on making
states had introduced legislation to do so); SABETI &THE FOURTH SECTOR NETWORK CONCEPT
WORKING GROUP,supra note 6, at 4–5 (advocating certain core characteristics of an arche-
typal “For-Benefit” organization).
8
See Blount & Nunley, supra note 1, at 304–08; see also Janet E. Kerr, Sustainability Meets
Profitability: The Convenient Truth of How the Business Judgment Rule Protects a Board’s Decision
to Engage in Social Entrepreneurship,29C
ARDOZO L. REV. 623, 659–67 (2007) (discussing how
a business strategy of engaging in social entrepreneurship does not violate the fiduciary
duty standards of a traditional for-profit corporation); Justin Blount & Kwabena Offei-
Danso, The Benefit Corporation: A Questionable Solution to a Non-Existent Problem,44S
T.
MARYSL.J. 617, 659–63 (2013).
9
Blount & Nunley, supra note 1, at 306.
10
Id at 308.
11
See, e.g., Lyman Johnson, Pluralism in Corporate Form: Corporate Law and Benefit Corps., 25
REGENT U. L. REV. 269, 276 (2013) (“As this author has earlier noted, the above statements
about the need for Benefit Corp. legislation result from ‘the perception that for-profit cor-
porations must/should serve shareholder interests exclusively or primarily.’ And conse-
quently, these perceptions, which stem from ‘conventional wisdom,’ however faulty or ill-
founded that wisdom may be, ‘are the key for law reform.’ Law reform, after all, typically
takes place against a perception of need for corrective action, whether grounded rightly or
wrongly.”) (citations omitted); see also THOMAS J. BILLITTERI,MIXING MISSION AND BUSINESS:
DOES SOCIAL ENTERPRISE NEED ANEW LEGAL APPROACH? 15 (2007), available at http://www.
aspeninstitute.org/sites/default/files/content/docs/pubs/New_Legal_Forms_Report_FINAL.
pdf (quoting a document outlining a Minnesota proposal for a “Socially Responsible Cor-
poration” as stating “Corporations would no longer be required by law, as they are now,
to maximize short-term profits”).
2015 / Social Enterprise 203

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