This soccer team is now brought to you by red bull.

• Author: Bosman, Julie
• Position: Red Bull North America Inc. purchased Major League Soccer - Brief article

Sports fans have long been accustomed to stadiums taking on corporate brand names. Consider the Washington Redskins' FedEx Field. But the recent purchase of a Major League Soccer team by the energy-drink company Red Bull has taken naming rights a step further. The soccer team formerly known as the MetroStars converted to the New York Red Bulls. Players don jerseys bearing the company's logo. Some marketers hope this will open a new front in the commercialization of professional sports. It is enough to make companies salivate at the advertising...