Sneak Peak.

Author:Katz, Steve
Position:EDITORIAL
 
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You might find it curious that this issue is light on Labelexpo Europe coverage. I agree--it sure is. But I'll let you in on a little secret--I'm writing this issue's editorial from the Brussels Expo. In the world of publishing (like the hard copy, hold a magazine in your hand type of publishing), there are hard deadlines and production schedules, and we had to go to press just as Labelexpo was getting under way. Rest assured, the November/December issue of L&NW will be chock full of comprehensive coverage.

What I can do, though, in this limited space, is provide you with something of a sneak peak. I'm going to go out on a limb make a bold prediction--the 2017 edition of Labelexpo will go down as a record-setting event. Okay, I'll admit it's not a very bold prediction, but from where I sit--or rather walk through--the halls are as busy and as full of energy as I have ever seen. Massive crowds are gathered at loud press demonstrations that are now full-on multimedia experiences. There's music, lights, video and of course the hum of the machines. Don't forget that distinct Labelexpo smell--it's a feast for the senses. And we're shaking hands and touching substrates. Embellishment is a theme here, among other things, adding digitally-printed tactile effects to labels and packaging.

Of course digital printing is front and center, as is automation. These things aren't new, but their evolution is ongoing. Inkjet technology in particular is continuing to advance--faster...

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