Smyth wins NJ packaging award.

Position:Industry News - Brief Article

The New Jersey Packaging Executives Club (NJPEC) has named a Smyth Companies' entry its Package of the Year winner in the organization's annual awards for 2003.

The honored package is a Kellogg brand cereal box that incorporates a Smyth promotional label to cause consumer interaction at the point of purchase. This year's field of candidates included 75 entries in categories such as food and beverage, household/industrial, and personal care. The Kellogg package was competing in the promotional category.

The promotion utilizes a thermal-activated liquid-crystal disk that is applied to a collectible trading card. The cards were printed and converted into the disk/card construction by Smyth at the company's Minneapolis facility. Smyth then provided the means to apply the cards to the inside of the cereal box, at the carton manufacturing line. The application had to be precise enough to enable the LCD disk to show through a...

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