Smartwatch (that's a phone) from BURG.

• Position: WHAT'S NEW? - BURG 12 Smartwatch - Product/service evaluation

The "Dick Tracy"-like BURG 12 Smartwatch functions as a standalone phone, with the ability to make and receive calls and texts without connecting to a smartphone. It offers all the basic functions of a smartphone--phone calls, text, music, video, camera, calendar, contact lists, voice recording, etc.--all in a fashionable, 1.5-inch 240 x 240 resolution, easy to use, scratch and water resistant touchscreen smartwatch. In addition, the BURG 12 also pairs with all iPhones, Android smartphones, and headsets through Bluetooth 3.0.

Created by Dutch lifestyle designer Hermen van den Burg, known for his work with Ikea and Target, the BURG 12 combines robust functionality with avant-garde design in a convenient, user-friendly device. In keeping with the minimalistic but powerful elements that define Dutch design, this device integrates seamlessly with consumer's lifestyles, featuring interchangeable straps and bezels--making it both striking to look at and fun to wear.

Available in purple and black, the BURG 12 is a phone that can be paired with all iOS and Android devices, so you don't have to worry about which phone model you're using now (or in the future) since BURG works with them all. The BURG 12 functions as a standalone phone utilizing any GSM SIM card. BURG includes a SIM card with $25 prepaid talk and text.

The BURG 12 features touch-screen menus that offer a complete suite of smartphone...