SMART RUNNING SHOES FROM SENSORIA.

• Position: WHAT'S NEW?

Sensoria Smart Running Shoes are the ideal product for distance runners, providing athletes with detailed visual and auditory real-time biometric feedback. These shoes feature embedded textile pressure sensors at the plantar area of the foot and leverage a new and innovative microelectronic component, Sensoria Core, which has been designed from the ground up to be connected to sensor-infused footwear.

The included artificial intelligence-powered coach, Mara, will talk to users and detect crucial core metrics, including cadence, foot landing, and impact forces to teach users how to become better and more-efficient runners while helping to reduce the risk of injuries. Research indicates that 65% of runners get injured every year, and the average runner gets hurt every 100 hours. Harvard paleoanthro-pologist Daniel Lieberman says that running incorrectly generates impact forces similar to getting hit by a sledgehammer under the foot, 1,000 times a mile.

The reusable Sensoria Core is the size of a quarter, weighs less than seven grams, provides 24+ hours of constant-use battery life, and snaps effortlessly into the Sensoria Smart Running Shoes. The Core fits into its dock at the back panel of the shoes.

As a user runs, the pressure sensor-enabled shoes, along with...