A smart Investment for banks and bankers.

• Position: ABN-MN - Educational services from ABA School of Bank Marketing and Management - Brief Article

The only educational institution of its kind, the ABA School of Bank Marketing and Management has established an industry-wide reputation for excellence. Our comprehensive two-year program helps bankers:

* Get a firm grasp of critical marketing principles, management practices and current trends

* Learn from top marketing experts, leading bank professionals and highly experienced teachers

* Network with colleagues and make valuable contacts that will continue long after the school ends.

"I was amazed at the amount of information I was able to bring back to my bank. The knowledge I gained from sales culture, pricing and profitability, and asset/liability classes are making my job as regional sales manager a lot easier."

Jeffrey A. Shular, Vice President and Regional Sales Manager, U.S. Bancorp, Beaverton, Oregon

A Better Bottom Line

A smart investment for all financial institutions and their marketing partners, the ABA School of Bank Marketing and Management offers valuable, long-term benefits such as:

* Keeping your marketing efforts fresh, cutting-edge and profitable

* Rewarding and encouraging valued employees

* Increasing your institution's visibility and contacts among banking professionals nationwide

* Keeping your staff up to date on the latest industry trends and techniques.

"The networking and cutting-edge curriculum, that covers what's hot and what's changing in the industry, make the school a great and lasting experience.

Wayne T. Miyao, Sr. Vice President arid Marketing Director, CB Bancshare, Inc., Honolulu, Hawaii

New Career Power

The ABA School of Bank Marketing and Management benefits bankers from a wide range of professional backgrounds, especially:

* Beginning bankers who need a solid grounding in marketing and management

* Marketing directors and staff who want to stay current and increase their expertise

* Training specialists, database marketers, product managers and others who want to develop an in-depth understanding of marketing and management.

The Best of Everything

The first choice of bankers and financial institutions everywhere, the ABA School of Bank Marketing and Management offers a top-flight education in a dynamic, accessible environment that encourages problem-solving, intellectual exploration and creativity:

* Top instructors and updated programs

* Small classes that encourage learning

* Intensive week-long curriculum during both years of the program

* Year-round guidance from your personal advisor

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