Smart campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Runner-Up, Financial Education, Assets Under $500 Million - Brief article

[ILLUSTRATION OMITTED]

Institution: First Midwest Bank. Itasca, III.

Assets: $7.1 billion

The bank developed a series of financial education programs--Smart Borrowing, Smart Checking, Smart Investing, Smart Saving and Smart Transacting. The programs are designed to give customers the tips and tools they need to make better financial decisions. "We believe that we have a responsibility...