Smaller banks can buy syndicated and custom TV/radio ads through PSB.

• Position: PSB Media Productions division formed - Brief Article

A new division that specializes in syndicated and custom radio and television commercials, in-lobby video and other forms of electronic media has been formed by PSB, The Marketing SuperSource, Lake Forest, Calif.

The new division is called PSB Media Productions. The division is designed for small and mid-sized financial institutions that want to upgrade their mass communication efforts and integrate them with their print and direct mail campaigns.

"In today's market, smaller and mid-sized financial institutions are finding themselves competing more directly with the big, well-financed mega banks for accounts," says Rick...