Program offers to win small-business relationships from existing retail households.

• Position: NEW PRODUCTS - Brief article

A PRODUCT CALLED REAL E-BRIEFINGS is designed to help community banks better identify and convert existing relationships to "mixed" households (households with both personal and small-business accounts)

REAL e-Briefings are offered by IMN, Waltham, Mass.; it is intended as the first component in a REAL (Reach, Engage, Acquire, Local) series of small-business marketing solutions.

REAL e-Briefings contain professionally written content that educates customers on pertinent small-business financial issues, helping community financial institutions to better compete for small-business market share against large banks.

A community financial institution's entire customer base is invited to receive REAL e-Briefings, and those that accept are automatically identified as small-business prospects that, once converted, potentially become one of the institution's most profitable and loyal customers. The product is sent to customers for a minimum of three months, with the option to extend or modify the program for maximum...