Small Biz Quiz.

• Position: Direct Mail Series Multimedia - Interstate Bank - Brief Article

Institution: Interstate Bank, Oak Forest, Ill.

Assets: $156 million, two locations

Agency: Spy Advertising, LaGrange, Ill.

The bank wanted a campaign that would promote its services to small businesses, citing multiple reasons why business owners should use the institution. The ad agency suggested a quiz format, which would help to give the campaign longevity. The campaign was simple, to-the-point and...