SLOW DOWN.

Author:Griffin, Elle
 
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Kodiak Cakes is one of the fastest-growing companies in Utah, but they made it to number nine on our list by marketing something slow: recipes passed down for generations, firewood split with an axe, flapjacks cooked over an open fire.

That's why, for this month's cover shoot, we gathered around a campfire with the company's cofounders, Joel Clark and Cameron Smith and--despite the 90-degree heat--had them don flannels and make flapjacks over a blistering hot cast iron skillet.

Kodiak Cakes sells nostalgia, plain and simple. What began with a boy selling heirloom pancake mix from his red Radio Flyer wagon, evolved into a company focused on melty smores, cozy cabins, and warm Woolrich blankets. And now they're one of the fastest-growing companies in the state.

It's no wonder. Our lives have become fast, our businesses even more so. Perhaps that's why a pancake company is one of our state's fastest-growing companies (p. 58). Perhaps that's why entrepreneurs are helping us turn...

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