A slick multimedia campaign for a small community bank? No problem.

• Position: New Products

Integrated multimedia marketing campaigns are difficult for small- to medium-sized community banks. The campaigns are too expensive to hand over to an outside marketing firm, but require too much for the bank to handle in-house.

Now MarketMatch of Dayton, Ohio, has introduced a package of integrated customizable campaigns that the company says is comparable in quality to those produced by national banks--only at an affordable price. The package is called Ready2Market. Each suite consists of ads in a variety of media that am tied to together with unified copy and graphic images. All the Dank has to do is to drop its logo into the marketing material.

Community banks have the option to administer the multimedia programs themselves or outsource management to MarketMatch.

"This program is designed with the flexibility to be easily tailored to the needs of nearly any community bank," says Brace A. Clapp, company president.

Integrated campaigns are available for the categories of checking, free checking, credit card and home-equity line.

Each campaign consists of

* A targeted program kick-off.

* Newspaper ads.

* Radio ad script development.

* In-branch signs (both 8.5 by 11 inches and 22 by 28 inches).

* Direct mail postcards (6 by 9 inches).

* Statement...