Sleepy wrap.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF - NAP Inc. - Brief article

Robert Antunovic worked in construction when his wife, Elizabeth, asked if he'd like to go into the baby-carrier biz with her. He fortuitously accepted in 2006--right before the housing market crashed--and the couple launched NAP (Natural Attachment Parenting).

[ILLUSTRATION OMITTED]

They found a manufacturing partner in China and set out to market the snug and simple "babywearing" design Elizabeth used with their babies. Sales mushroomed from $15,000 in 2007 to $525,000 in 2008 to more than $1 million last year. "You can start using it from day one,"...